Paying a monthly subscription fee for heated seats isn’t taking off for BMW. In a recent interview, Pieter Nota, the automaker’s board member for sales […]
Tag: Subscription
Dacia Mocks BMW’s Heated Seat Subscription With Free Hot Water Bottle
I’m well! Dacia has a freebie at select UK dealers. Before you get too excited, this Romanian brand is giving away not cars, but water […]
BMW Won’t Offer Subscription Fees For More Power In EVs Like Mercedes
Like it or not, we are at the dawn of an era in the auto industry where automakers would offer certain services and functions on […]
Volvo Is Waving A Subscription For Heated Seats
BMW was heavily criticized last year when it introduced subscription plans for heated seats. In defense of the Bavarian brand, there was some initial confusion […]
A $1,200 Mercedes Subscription Unlocks More Power For The EQ Model
How much would you pay for a little more power in your car? Mercedes expects $1,200 per year when it launches the new Acceleration Boost […]